This Privacy Policy explains what information Citylife Home Buyers collects when you visit citylifehomebuyers.com (the “Site”), ask us for an offer, call or text us, or otherwise work with us, and how we use, share, and protect that information.

By using the Site or submitting your information to us, you agree to the practices described in this policy. If you do not agree, please do not use the Site or provide us with your information. Using the Site does not, by itself, give us permission to send you text messages or to call you with automated technology. Section 4 explains how you give that permission.

1. Who we are

Citylife Home Buyers, LLC (“Citylife,” “we,” “us,” or “our”) is a Pennsylvania limited liability company that buys houses directly from homeowners in Pittsburgh and the surrounding Pennsylvania counties. We operate the Site.

You can reach us at 1812 E Carson St, Pittsburgh, PA 15203, by phone at 1-833-BUY-PITT, (833) 289-7488, or by email at info@citylifehomebuyers.com. Section 15 has our full contact details.

2. Information we collect

Information you give us

When you ask for a cash offer, fill out a form, call or text us, or email us, we may collect:

Your name, phone number, and email address.
The address of the property you are asking about, and details you share about its condition, occupancy, ownership, mortgage balance, timeline, or reason for selling.
Any other information you choose to include in a message, form field, or conversation with our team.
Your consent choices: whether you checked the text message or email opt-in boxes, the consent wording shown to you, the time, and the page you were on.

The Site never asks for your Social Security number, bank account number, or driver’s license number.

Information collected automatically

When you visit the Site, our systems and the service providers we use may automatically record:

Your Internet Protocol (IP) address, approximate location, browser type, device type, and operating system.
The pages you view, how far you scroll, the links and call or text buttons you tap, videos you play, when you start a form, how fast pages load, the time and length of your visit, and the page or search engine that referred you.
Campaign and click identifiers in the web address, such as Urchin Tracking Module (UTM) parameters and the click identifiers that Google, Meta, and Microsoft add to their ads, along with your landing page and the referring page. We store these so we can credit the correct source if you later submit a form.
The Google Analytics identifiers for your browser and visit, and Meta browser identifiers if they are present.
When you submit a form, the address of the page you submitted it from, the referring page, your browser’s user agent, screen size, language, and time zone.

Information from other sources

To evaluate a property and prepare an offer, we may look up public records (county assessment, deed, tax, and permit records), property data services, and mapping services. We may also receive information about you from companies that sell or refer homeowner inquiries to us (lead vendors), and from marketing partners or referral sources you have interacted with. We may call or email you about an inquiry a lead vendor sends us, but we do not rely on consent you gave another company to send you text messages.

3. How we use your information

We use the information we collect to:

Respond to your request, evaluate your property, and prepare and deliver a cash offer.
Communicate with you about your property, your offer, closing, and related matters by phone, text message, email, or mail, within the consent you have given us (Section 4).
Complete a purchase, including title, escrow, and closing paperwork, if you accept an offer.
Operate, secure, maintain, and improve the Site and our services, and measure how visitors use the Site.
Measure the performance of our advertising and understand which marketing channels bring homeowners to us.
Prevent fraud, spam, and fake inquiries.
Send you information about our services that we believe may interest you, only through the channels you have agreed to, and subject to your right to opt out at any time.
Comply with legal obligations, resolve disputes, and enforce our agreements.

4. Text messages and phone calls

Our offer form and our Short Message Service (SMS) opt-in page each have a consent checkbox for text messages. The box is never checked in advance, and you do not have to check it to submit the form or to get an offer. The wording next to the box tells you what you are agreeing to. Email has its own, separate opt-in box.

Giving us your phone number, or using the Site, is not consent to receive text messages or calls made with automated technology. We send you text messages, and use automated technology to call or text you, only after you check the consent box on our form or opt in on our SMS opt-in page. Consent is not a condition of any purchase or sale, and you can get an offer from us without giving it.

If you ask us for an offer, we may call you at the number you give us, or email you, about that request.

Our SMS Terms describe the text message program in full.

What we text about

With your consent, we text you about your property inquiry: updates about your cash offer, property details, responses to your questions, and appointment confirmations and reminders. Message frequency varies. Msg and data rates may apply.

How to stop texts and calls

Reply STOP to any text message to opt out. We also honor QUIT, END, REVOKE, OPT OUT, CANCEL, and UNSUBSCRIBE, and any reply that asks us to stop. Reply HELP for help. You can also tell any member of our team on a call, call us at 1-833-BUY-PITT, (833) 289-7488, or email info@citylifehomebuyers.com.

When you opt out by any of these methods, we stop texting your number and stop marketing calls to it, from all of our phone numbers. We may send one final text to confirm your opt-out. We act on opt-out requests promptly, and always within the time the law requires.

When we contact you

We do not make marketing calls or send marketing texts on Sundays or legal holidays, or before 9 a.m. or after 7 p.m. in your local time.

Do not call requests

We keep an internal do-not-call list and honor every request to be placed on it. We keep a written do-not-call policy and will send you a copy on request.

Mobile information

Mobile opt-in data and consent are never shared or sold to third parties, affiliates, or lead generators. Our text messaging provider handles your phone number only to deliver our messages to you.

Call recording

Calls to and from our team may be recorded or monitored for quality, training, and record-keeping purposes. Where the law requires, you will be told at the start of a call that it is being recorded.

We do not sell your personal information. We share it only in the following circumstances:

Service providers. Companies that help us run our business and may use your information only to perform services for us: website hosting and security (Cloudflare), our customer relationship management (CRM) system, which also handles our calls and text messages (REsimpli), the automation service that moves your inquiry into our CRM (Zapier), email (Google Workspace), site analytics (Google Analytics), address suggestions (Google), and storage for our reports (Google Cloud).
Advertising platforms. Only as described in Section 6. At launch, the Site sends no information to advertising platforms.
Transaction partners. Title companies, closing attorneys, escrow agents, lenders, inspectors, and other parties needed to complete the purchase of your property, once you have accepted an offer.
Other buyers. If we cannot buy your property ourselves, or if another buyer would complete a purchase in our place, we share your contact details and information about your property with that buyer only with your permission. We never share your mobile opt-in data or consent with them.
Legal and safety. When required by law, subpoena, or court order, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers. If Citylife is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

6. Cookies, tags, and measurement

The Site uses cookies and similar technologies (such as tags and browser storage) to keep forms working, understand how visitors use the Site, and credit the source of an inquiry. This section names each service, what it collects, and how to opt out.

What runs on the Site

Essential storage. Cookies and browser storage that make the Site and its forms work.
Campaign attribution. When you arrive, a small script from our own Site stores the campaign and click identifiers in the web address, your landing page, and the referring page in a first-party cookie and in your browser’s session storage. When you submit a form, these values travel with your inquiry to our CRM so we can credit the ad, search result, or link that brought you to us. This cookie is set by our Site, not by an advertising company.
Google Tag Manager. A Google service that loads the Google Analytics tag on our pages. It is served through our own domain, and its requests still reach Google.
Google Analytics. We use Google Analytics to understand how visitors use the Site. It sets first-party cookies and collects the pages you view, scrolling, taps on call and text buttons, video plays, form starts, page speed, the referring site, your device and browser, and an approximate location based on your IP address. We do not send your name, phone number, email address, or property address to Google Analytics, and we never send the text you type into site search. Google keeps this data for us for 14 months. Google explains its practices in How Google uses information from sites or apps that use our services.
Confirmed lead event from our server. When our CRM confirms it has received your inquiry, our server sends Google Analytics a “generate_lead” event, so we count real inquiries rather than button clicks. That event carries the Google Analytics identifiers already in your browser, an event identifier, and the form and page it came from. It does not carry your name, phone number, email address, or property address.
Video player. Videos on the Site are hosted by Cloudflare Stream. The player loads only when you press play.

Before any Google tag loads, our pages set Google Consent Mode defaults. At launch, the advertising settings (ad storage, ad user data, and ad personalization) are set to denied, and analytics storage is set to granted so Google Analytics can measure the Site.

Global Privacy Control. We honor Global Privacy Control (GPC). If your browser sends a GPC signal, advertising storage and ad personalization stay off for your visit, whatever other settings the Site uses.

Do Not Track. The Site does not respond to Do Not Track browser signals. It does honor Global Privacy Control, as described above.

Advertising tags we may use in the future

The Site runs no advertising tags at launch. We may later add the tools below to measure our advertising. Before any of them runs, we will update this policy and its “Last updated” date.

Google Ads conversion tag, with enhanced conversions. Tells Google Ads when a visit from one of our ads leads to an inquiry. With enhanced conversions, a hashed copy of the email address and phone number from your inquiry is sent to Google to match the inquiry to the ad. Hashing with Secure Hash Algorithm 256-bit (SHA-256) replaces the text with a fixed-length code before it is sent.
Google Analytics advertising features. Audiences built in Google Analytics, such as recent visitors, shared with Google Ads to show our ads to people who have visited the Site.
Meta Pixel and the Meta Conversions API. The pixel runs in your browser and tells Meta when a visit from one of our ads leads to an inquiry. Our server may also send Meta a confirmed lead event with a hashed copy of your email address and phone number and Meta’s browser identifiers. Meta and other third parties use pixels like this to measure and target ads.
Microsoft Advertising Universal Event Tracking (UET). Only if we keep a Microsoft Advertising account. Microsoft collects personal data from visitors through this tag, as described in the Microsoft Privacy Statement.
Results from our CRM. Our systems may report to Google Ads and Meta which inquiries became qualified leads, appointments, contracts, or closed purchases, so they can learn which ads work.

If we use these tools, Google, Meta, and Microsoft may use the data to show our ads to people who have visited the Site, and they and other companies may collect information about your online activities over time and across different websites. These limits will always apply:

Advertising tags will not load on pages about hardship, such as foreclosure, tax liens, bankruptcy, debt, divorce, probate and death, health, and nursing homes, and visits to those pages will not be used for remarketing.
A hashed email address or phone number is sent only for an inquiry whose landing page and form page are both outside those topics.
Event names and details never name a hardship.

What we never do

Record or replay your visit, or use heatmap tools that record what you type.
Let any third-party tag read what you type into our forms.
Send any company a web address that contains your personal information.

How to opt out

Your browser. Most browsers let you block or delete cookies. If you disable cookies, some parts of the Site may not work as intended.
Global Privacy Control. Use a browser or extension that sends the signal. See globalprivacycontrol.org.
Google Analytics. Install the Google Analytics Opt-out Browser Add-on.
Google ads. Manage ad personalization in My Ad Center.
Meta ads. Manage your ad preferences in your Facebook or Instagram account settings.
Microsoft ads. Manage ad personalization in your Microsoft ad settings.

7. Address suggestions and the bot check

Address suggestions from Google

When you type a property address into our form, our server sends the text you type to the Google Places service so Google can suggest the full address. This request goes through our server; no Google Maps script loads in your browser. Google processes that text as described in the Google Privacy Policy, and your use of the address suggestions is subject to the Google Maps/Google Earth Additional Terms of Service.

The bot check

Our forms use Cloudflare Turnstile to stop spam and fake inquiries. Turnstile processes signals such as your IP address, your browser’s Transport Layer Security (TLS) fingerprint, your browser’s user agent, and our site key, as described in Cloudflare’s Turnstile Privacy Addendum. We also note how long a form was open, as a spam signal only.

8. Site search and the question assistant

Site search, when available, uses Cloudflare Workers AI to find pages that match what you type. We are also building a question assistant that answers general questions about selling a house; it is turned off at launch. Both run on Cloudflare Workers AI, an artificial intelligence (AI) service. Cloudflare states that it does not use content processed by Workers AI to train AI models.

Please do not enter personal or sensitive information, such as details of your finances or health, into site search or the assistant. The text you type is never sent to Google Analytics; we count only the number of results. Answers from site search or the assistant are general information. They are not an offer, a contract, or legal, tax, or financial advice.

9. How your inquiry reaches us

When you submit our offer form, it goes to our own website server, hosted by Cloudflare, not directly to any other company. Our server saves your inquiry in a database in our Cloudflare account, then sends it through Zapier, an automation service, into our CRM, REsimpli.

Once delivery to our CRM is confirmed, our server deletes your name, phone number, email address, property address, and the other details you entered from its database. It keeps a short record without them: a reference number, the time, the page, the campaign and click identifiers, and whether delivery succeeded. If delivery fails, our server tries again. An undelivered inquiry is never kept on our server for more than 14 days.

When you use our SMS opt-in page, your submission goes to our server, which passes it over an encrypted connection to our own consent database on Cloudflare. That database keeps the record of your consent (the time, the page version, the consent wording shown, and your phone number) as proof of consent, and alerts our team so we can update your record in our CRM. A record of the consent you give on our offer form is kept with your inquiry in our CRM.

10. How long we keep your information

On our website server. Your form details stay only until they are delivered to our CRM, and never more than 14 days.
In our CRM. We keep your information for as long as we need it to respond to your inquiry, complete a transaction, maintain our business records, satisfy legal, tax, and accounting requirements, and resolve disputes. Records relating to a completed purchase are generally kept for as long as the law requires. Inquiries that do not lead to a purchase are retained for six years and then deleted or anonymized, unless a longer period is required by law.
Consent and opt-out records. We keep these as long as we need them to prove consent and to keep honoring your requests.
Google Analytics. Event data is kept for 14 months.
Reporting copies. We keep copies of analytics, search, and advertising reports, and the delivery record described in Section 9, in our Google Cloud account (BigQuery) for reporting and backups. These copies contain no names, phone numbers, email addresses, or property addresses.

11. How we protect your information

We use reasonable administrative, technical, and physical safeguards designed to protect your information, including encrypted connections, using Hypertext Transfer Protocol Secure (HTTPS), on the Site, access controls on the systems where your information is stored, and deleting your form details from our website server once they reach our CRM. No method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

If a security breach affects your personal information, we will notify you, and the authorities where required, as the law requires, including Pennsylvania’s Breach of Personal Information Notification Act.

12. Your choices and rights

Marketing email. You can unsubscribe by using the link in any marketing email we send or by contacting us. We will still send you messages needed to complete a transaction you have started.
Text messages. Reply STOP to any text message to opt out, as described in Section 4.
Phone calls. Tell any member of our team that you do not wish to be called, or contact us using the details in Section 15.
Analytics and advertising. Use the choices in Section 6, including Global Privacy Control.
Access, correction, and deletion. You may ask us to tell you what personal information we hold about you, to correct it, or to delete it. We will honor your request unless we need to keep the information to complete a transaction, comply with the law, or protect our legal rights.

To exercise any of these choices, contact us using the details in Section 15. We may need to verify your identity before acting on a request.

Residents of states with consumer privacy laws (such as California, Virginia, Colorado, Connecticut, and others) may have additional rights, including the right to know, delete, correct, and opt out of certain uses of personal information, and the right not to be discriminated against for exercising those rights. We honor these rights for all of our customers and website visitors regardless of where they live. We do not sell personal information. At launch, we do not share it for cross-context behavioral advertising. If we add the advertising tools described in Section 6, you can opt out of that sharing by the methods listed there, including Global Privacy Control.

13. Children’s privacy

The Site and our services are intended for adults who own or are responsible for real property. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, contact us and we will delete it.

14. Third-party websites and changes to this policy

The Site may contain links to websites and services we do not operate, including social media pages, review platforms, and mapping services. This policy does not apply to those websites. We encourage you to read the privacy policy of every website you visit.

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on this page and update the “Last updated” date. If a change materially affects how we use information you have already given us, we will make reasonable efforts to notify you. Your continued use of the Site after a change takes effect means you accept the revised policy.

15. How to contact us

If you have questions about this policy or about how we handle your information, contact us at:

Citylife Home Buyers, LLC
1812 E Carson St
Pittsburgh, PA 15203

Phone: 1-833-BUY-PITT, (833) 289-7488
Email: info@citylifehomebuyers.com
Web: citylifehomebuyers.com

See also our Terms of Service, SMS Terms, and Accessibility Statement.

Privacy Policy